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Wandsworth Summer Uni /
Branding, course guide & marketing literature

The brief: The challenge was to build a brand for a series of free summer courses across Wandsworth borough and apply it to advertising, a course guide and other marketing literature. The brand had to attract a young cross section of ages by projecting a fun and accessible image.

The solution: To provide a strong logo that became instantly recognisable, a colour palette reflecting the ‘summertime’, and the use of vibrant images. This helped to convey accessibility to students from all backgrounds to a variety of introductory courses.