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VW Camper Adventures /
Branding, marketing literature & website

The brief: The challenge was to build a brand for the camper van hire aspect of the company and apply it across a website, advertising and marketing literature. The brand image had to attract a wide cross section of ages by projecting a fun and outdoor image.

The solution: We created a simple, slightly retro feel combined with an automotive, ‘on the road’ theme. This was applied to the various media combining fresh, environmental colours and strong bold shapes producing an individual and recogniseable identity.