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Staffordshire Providers /
Event brochure & marketing collateral

The brief: To create a range of literature to promote and compliment this annual apprenticeship awards utilising existing branding of the government's 'Apprenticeships' scheme.

The solution: The apprenticeship logo and symbol were used as the prominent image allowing it to clearly communicate the theme of the awards. This was used with imagery of the apprenticeship finalists and combined with a strong typographical approach to form the basis of the design layouts. These were also applied to event signage and online applications.